Cookie Policy
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. This Cookie Policy explains what cookies Alpha Public Adjusting uses, why we use them, and how you can manage them.
2. Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the website to function properly. They cannot be disabled.
- WordPress Session Cookies — Maintain your login session if you access the WordPress admin area. Duration: Session.
- Security Cookies — Protect against CSRF attacks and verify form submissions. Duration: Session.
- Cookie Consent Preference — Remembers your cookie preferences so we can honor your choices on subsequent visits. Duration: 1 year.
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website so we can improve it.
- Google Analytics (_ga, _ga_*) — Distinguish unique visitors, track sessions, and analyze traffic patterns. Data is aggregated and anonymized. Duration: 2 years / 14 months.
- Google Analytics (_gid) — Distinguish unique visitors for 24-hour periods. Duration: 24 hours.
- Google Analytics (_gat) — Throttle request rate to Google Analytics servers. Duration: 1 minute.
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization.
- Map Preferences — Remembers your selected service area on our coverage map. Duration: Session.
- Form Data Persistence — Temporarily saves form input so you don’t lose data if the page refreshes. Duration: Session.
2.4 Marketing Cookies
These cookies may be used to deliver relevant advertisements and track campaign effectiveness. We only activate these with your explicit consent.
- Facebook Pixel (_fbp, _fbc) — Track conversions and optimize ad delivery if you arrive from our social media campaigns. Duration: 90 days / 2 years.
- Google Ads Conversion Tracking — Measure the effectiveness of our advertising. Duration: 60 days.
3. How We Use Cookies
We use cookies for the following purposes:
- Essential Site Operations: Keep the site secure, remember your preferences, and enable core functionality
- Performance Analysis: Understand traffic patterns, identify popular content, and diagnose technical issues
- Functionality: Provide interactive features like our service area map and contact form
- Marketing: Measure the effectiveness of our advertising and deliver relevant content (with consent)
4. Third-Party Cookies
Some cookies are set by third-party services integrated into our website:
- Google Analytics — Web analytics service provided by Google, Inc. Google’s Privacy Policy
- Google Maps / Leaflet — Mapping services used in our service area coverage map
- Material Icons (Google) — Icon library loaded from Google’s CDN
- Manrope & Newsreader Fonts — Web fonts loaded from Google Fonts
These third parties have their own privacy and cookie policies, which we encourage you to review.
5. Managing Cookies
5.1 Browser Settings
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete some or all cookies
- Block cookies from specific or all websites
- Block third-party cookies while allowing first-party cookies
- Clear all cookies when you close your browser
Instructions for managing cookies in common browsers:
5.2 Opt-Out Tools
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on
- Network Advertising Initiative: Opt out of interest-based advertising
- Digital Advertising Alliance: Manage advertising preferences
5.3 Important Note
Blocking essential cookies may affect the functionality of our website. If you disable analytics or marketing cookies, you can still use our site fully, but we will not be able to improve your experience based on usage data.
6. Cookie Duration
Cookies can be:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device until they expire or you delete them. Our persistent cookies have a maximum lifespan of 2 years.
7. Updates to This Policy
We may update this Cookie Policy as our use of cookies changes. Significant changes will be communicated through a prominent notice on our website. Your continued use of the site after changes take effect constitutes acceptance of the revised policy.
8. Contact Us
For questions about our use of cookies or this Cookie Policy:
- Alpha Public Adjusting
- 2080 Sugarloaf Pkwy, Suite 100, Lawrenceville, GA 30045
- Phone: (470) 870-6555
- Email: claims@alphapublicadjusting.com
Last Updated: April 2026